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Jason_Culverhouse_Mug_Shot.jpg It’s become quite popular to give advice in a blog post. Hopefully, you can provide great words of wisdom to help others. However, I’ve noticed that some of these posts have an underlying agenda. First, I’ve seen some meaningless posts used to get “street cred” and attention even though they really don’t say anything interesting. Second, I’ve seen posts whose specific goal is to reshape a “problematic history” in positive light.

Regardless of the reality, one can create a plausible story of the past in a blog. You can neutralize your bad decisions, morally suspect actions, and failures. The trick is to do so in way it looks like you are giving advice to entrepreneurs. As long what you are saying sounds reasonable, you’ll get credit for brilliance. This may sound incredulous — after all, won’t there be people in the peanut gallery that disagree? Yes, always. Fortunately, those that disagree will usually be polite, unless you are a complete dick in your post. More importantly, there will always be people who support your position (unless you are completely off the deep end). Trust me. Further, hopefully you have friends that will support you. Even if you don’t have friends, there will probably be those who will want to ride your coattails and give positive support. There will be enough lemmings willing to jump on board. (Apologies for mixed metaphors.) In the end, you can use your blog for self promotion and covering up deeds in the past without providing any value to your readers. How does this work?

It Doesn’t Matter What You Say

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Use Social Proof

Hopefully, you have some friends in your corner. Or at least people that want to get something from you and your blog post. Get your friends to tweet out and facebook your post. If you have a damaged reputation or just want to increase the credibility of your post, get someone to co-author the post with you. It should be someone you have at least some connection to. It makes you look better. It provides social proof. Also, generously and gratuitously sprinkle in hyperlinks. While authority comes from inbound links coming to your post, it’s easy to fool readers with the opposite. Use outbound links to good posts.

Incredibly, even if you don’t have any friends or people that want to co-author with you, don’t worry. You can just pretend you have a co-author. In this post, I didn’t ask Wayne to write or edit any part of this post. However, I’ll just pretend he did. I didn’t even ask for his permission. No one will know. Hopefully, he’ll even be pleased, since he gets “social proof” by being a co-author. (Though, if your “co-author” does complain, you might have some ‘splaining to do.) Did you know I am co-authoring a blog post with Barack Obama next week?

Format Matters

db.jpg Even though what you say really doesn’t matter, how you say it does. From a semantic perspective, you should say something wise, funny, and seemingly authoritative. You should take the perspective that you are a seasoned veteran that has been “around the block” with battle wounds to show for it. Snarky and ironic can work, but be careful.

More important, the format of your post matters. It should be of medium length. Clearly, it should be longer than a tweet. If anyone comments, tl;dr — you know you’ve written too much. Here are some key elements:

  • A catchy headline
  • A picture of you — a d-baggy one where you are wearing sunglasses is best
  • A picture of your co-author
  • A short bio of both you and and your co-author
  • A bullet list that summarizes seemingly important points — make it easy for your readers to digest something


Readers are important, of course. Tweet your post out early and often. Post up on Facebook. The best time is probably Tuesday or Thursday morning, never Monday. Choose to post on a site that values permanently keeping your post online. I’ve seen sites that move guest posts behind a reg gate after a few weeks. Silly, silly, silly. Your post should be the gift that keeps giving.

Last, and I shouldn’t need to explain this — make sure you do your SEO work.


See? It doesn’t matter what you say. Even though I’ve “let the cat is out of the bag,” this technique will continue to be exploited, hopefully for the benefit of all. In particular, if your past is troubled, no worries — fix it up with a good blog. Good luck!

(About the authors: Wayne Yamamoto is the co-founder and CEO of Charity Blossom and co-founder of MerchantCircle. Follow him on Twitter at @kazabyte. Jason Culverhouse co-founded Charity Blossom with Wayne and worked with him at MerchantCircle and BroadVision. He can be found @jsonculverhouse on Twitter and blogs at

Digging through my email I realized that I had quite abit of email related to sales of Facebook Class B shares on the secondary market. I dug around the emails that I saved from November 2011 and have eight data points for Facebook sales to date. Here are the results in a handy chart with the obligatory R² for a simple linear regression. I’ll also note that these “shares” are not actually purchases of shares but purchases of an investment vehicle designed to hold shares of Facebook via an indirect interest.


Facebook Share Sales Data

Detailed Facebook share transaction dates proces and volume that I have collected:

November 16, 2011$30.0075,000
December 9, 2011$33.00100,000
December 21, 2011$32.00150,000
January 20, 2012$34.0070,000
February 8, 2012$44.00150,000
February 14, 2012$42.00200,000
February 22, 2012$42.00125,000
February 29, 2012$40.00125,000

I'm not a real big Google+ user, but I may consider changing my ways. I really like the "You shared this" feature and it integration with the Google's Author Information in Search Results. When you set everything up properly it leads to "effortless sharing" or at least given the latest change to Google's Social Posts in Search Results. If you want to be an influencer in the digiterati it might be time to reevaluate using Google+. These results are also transitive, even if someone isn't directly in your circle, if they are in one of your friend's circles you can still influence their search results and possibly take up one of the bottom results on the first search page.

A sample of what search results with social posts look like given my circle of friends:

This is a SERP for an article that was "shared by me", because I have a Google+ author profile link on my blog pages. I never had to share this article but Google can identify it as "shared by me" jason_culverhouse_author_profile.png

Here are some friends of mine influencing my search results with very generic search terms that they would generally not rank on the first page of results:

Wayne Yamamoto for the search terms "social proof", at the time I took the screen shot Wayne had not shared this via Google+ but he can still pick up the last result in my SERP.


Kevin Leu for the search terms "Silicon Valley", Kevin usually shares everything on Google+ and is able to pick up 2 SERPS on the front page for Silicon Valley when I am logged into search.


If I am in your circle and you repeat these searches, chance are my friends can influence your search results.

Invest in your Google+ profile, it's like a Facebook feed in every google search.

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